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Naeem ShabirMarketing & content

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Encanta · Article

The Content Paradox

An authored framework for choosing useful work over content volume.

The work

Saved Encanta #6: The Content Paradox article preview — Saved article previewOpen image

The decision

Connect the purpose, audience, channel and evaluation before creation. Review the quality before publishing.

My contribution: Authored the LinkedIn newsletter article.
The audience: Marketers deciding how to make useful work in a crowded content environment.
Captured evidence: Published article with Naeem’s byline, dated 22 October 2025. This demonstrates strategic authorship; it is not a measured client campaign result.

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