Complex ideas. Clear stories.
Marketing & content leadership for technology brands. From positioning to launch.
Selected work.
Six stories. Strategy through delivery.
Explore all 91 piecesFind work for your challenge.
All six stories. Choose your own starting point.
Launch a product
Connect the positioning, the launch story and the next step for your audience.
Explain the complex
Give people a useful way to understand the technology and why it matters.
Build a community
Bring together the story, participation and creative work around a shared interest.
Work better with AI
Build reusable context and review into research, strategy and content work.
Choose a story
GameOn · LALIGA launch
Give fans a reason to play.
Football talent, in-game value and a clear invitation to the LALIGA Avatar launch.
My contribution
Concept, copy, creative brief and final approval.
Saved opening post · historical reach
93K historical views on the saved opening post.
Source & context
Opening-post views only. The full thread and attributed sales are not captured.
GameOn · LALIGA launch
Give fans a reason to play.
Football talent, in-game value and a clear invitation to the LALIGA Avatar launch.
Explore the project
Partisia · Privacy & ecosystem
Privacy, made clear.
Product stories and ecosystem communications for privacy-enhancing infrastructure.
Explore the project
Aethir · Product & GTM
Bring Edge to market.
A hardware launch told through positioning, product education and community conversations.
Explore the project
IGGalaxy · Platform & community
Built around the players.
From the first invitation to recurring tournaments, partnerships and a growing platform.
Explore the project
BlockGames · Shatterpoint launch
A world worth entering.
Reveal-to-mint storytelling that connects the game, its partners and its community.
Explore the project
MyPromptVerse · Applied AI & writing
Give AI better context.
Independent writing on context architecture and the systems around AI. Explore the framework, then read the thinking.
Explore the projectCareer highlights
Career impact.
$16m+300%100k+
Contributed across token sales,
hardware sales and fundraising.
Increase in Hamieverse
social engagement.
IGGalaxy registrants
in the first beta year.
Team and campaign outcomes I contributed to. Individual samples have their own evidence.
Inside the decisions.
A launch, a technical story,
a way of working with AI.
GameOn · Launch communications
The LALIGA Avatar launch
From the published opening post
01RecognitionStart with something fans know.
“Kick-Off Collection Avatar Launch”
Football talent and the collection artwork make the launch recognisable.
Familiar football talent gives the collection a clear point of entry. The creative connects that recognition to GameOn.
Recognition earns the first look.
02ValueGive the collection a reason to matter.
“own a piece of football history”
The post connects the collection to exclusive avatars in GameOn Live.
The promise moves from ownership to participation: football identity, exclusive avatars and their place in the game.
A product feature needs a human reason.
03Next stepMake the next move clear.
“available for purchase from August 14th!”
A date and a “Read more” hand-off close the saved opening post.
Once the collection has meaning, the date makes the launch actionable. The post hands readers into the launch details.
Interest needs somewhere to go.
My part: concept, copy, creative brief, edit feedback and final approval.
93K saved opening-post views; no sales attribution.
Explain · GODS Network, a Partisia example
A problem-led introduction, accessible analogies and practical use cases. My contribution included concept, copy, creative briefing and approval.
Explore the saved GODS Network sampleBuild with AI · MyPromptVerse
Define the purpose, provide reusable knowledge and review the output. An authored framework, not a measured workflow result.
Read the context articleHow I work
Direction through delivery. Concept and copy, clear briefs, production reviews and hands-on adaptation.
Context before prompts. Product knowledge, audience context and brand voice, with people reviewing the work.
Notes from the open
Thinking
in public.
Ideas I’m working through. Conversations worth having.
Open the collectionMeet Naeem · Marketing & content lead
I build.
I lead.
I make.
Naeem ShabirLeeds, UK
From co-founding a gaming platform to bringing technology products to market, I connect the product, the story and the audience.
8+ years across technology, gaming, Web3 and fintech. I’ve led distributed teams of 6+ and stayed close to the writing, campaigns and creative delivery.
More recently: creative leadership at Hamieverse, retail campaign operations, and independent AI workflows.
LLB (Hons) Law · Manchester
Working together
How I can help.
Choose the shape of the work.
I stay close to the delivery.
A focused project.A launch, a story or a workflow.
A defined brief, clear deliverables and hands-on delivery. From positioning and campaign concepts to the work going live.
Discuss a projectFractional leadership.Direction, decisions and ongoing delivery.
Marketing and creative leadership alongside your team. Set priorities, shape the briefs and stay close to production.
Discuss fractional supportA role on your team.Own the strategy. Lead the work.
An embedded marketing and content lead, connecting product, creative and community. Experience building platforms and leading distributed teams.
Discuss a roleWhere I can help
Bring a product to market.Positioning & GTM plans
Connect the positioning, the launch story and the next step for your audience.
- Positioning & GTM plans
- Launch narratives & campaigns
- Copy, creative briefs & reviews
See it in the work
Make complex ideas clear.Product & ecosystem narratives
Give people a useful way to understand the technology and why it matters.
- Product & ecosystem narratives
- Explainer articles & content
- Website & partner communications
See it in the work
Give people a reason to join.Community & social strategy
Bring together the story, participation and creative work around a shared interest.
- Community & social strategy
- Creator campaigns & activations
- Content direction & team coordination
See it in the work
Make AI workflows useful.Context briefs & knowledge libraries
Build reusable context and review into research, strategy and content work.
- Context briefs & knowledge libraries
- Agent tools & playbooks
- Human review & quality checks
See it in the work
Experience.
Recent to earlier work. Some contracts ran concurrently.
Mar 2026 – Oct 2026HamieverseFractional CMOSocial strategy, creative direction and community marketing.300% engagement increase
Led marketing/social, content and community staff with founder and product team; directed video briefs, scripts, storyboards and production reviews. Social analysis informed revised topical content and reply strategy; helped lift engagement by 300%.
Nov 2025 – Mar 2026GIG RetailClient & campaign operationsRetail media operations for Amazon and Iceland accounts.
Managed client relationships and retail media campaign operations for Amazon (core account) and Iceland. Coordinated client stakeholders and creative, marketing and product teams across retailer websites, stores, venues and media assets.
Jun 2025 – PresentIndependent AI projectsContext architecture & workflowsReusable knowledge, agent playbooks and human review.
Designed reusable workflows and context architecture for research, strategy and content using ChatGPT, Claude and Gemini. Built agent tools/playbooks, reusable knowledge libraries and human review checks.
Explore MyPromptVerse and applied AIDec 2024 – Jun 2025Partisia BlockchainMarketing ManagerProduct GTM, privacy and interoperability storytelling.
Led product GTM and ecosystem activations for a privacy-first Layer 1; managed direct reports with CCO and Council. Translated MPC, privacy and interoperability across website, documentation, social, community and partner communications.
Explore the Partisia Blockchain exhibitJun 2024 – Dec 2024Master Ventures / MV GlobalPortfolio Marketing LeadPositioning and launch playbooks across DePIN, DeFi and AI.
Built positioning, GTM/social playbooks and content sprints for DePIN, DeFi and AI portfolios. Partnered with founders on launches, creator/KOL activity and ecosystem partnerships.
Jun 2024 – Oct 2024GameOnMarketing Manager to CMOAcquisition campaigns, competitions and creator activity.25,000+ community growth
Designed and executed Euro 2024 and pre-TGE acquisition activity across content, competitions, creators and paid advertising. Community grew by 25,000+; supported beta acquisition and thousands of LALIGA Avatar digital pack sales.
Explore the LALIGA exhibitJan 2024 – Jun 2024Aethir Cloud / Aethir EdgeMarketing ManagerProduct marketing and GTM for the Edge hardware launch.$7m+ gross sales
Led product marketing/GTM for the Aethir Edge hardware launch; contributed to $7m+ gross sales/preorders across multiple sold-out rounds. Created positioning, landing pages, FAQs and KOL briefs; hosted AMAs and coordinated PR, education and phased preorder communication.
Explore the Aethir exhibitOct 2022 – Jun 2023BlockGames / ShatterpointMarketing ManagerReveal-to-mint storytelling and social growth.200%+ social growth
Built reveal-to-mint narrative across X, Discord and Telegram, coordinating creators, allowlists and product releases. 200%+ social growth and engagement reaching 12–13% per impression.
Explore the Block Games exhibitJan 2022 – Sep 2022Axpire / MoolaMarketing ManagerRebrand and pre-launch positioning for Moola.120% community growth
Led PayBX-to-Moola rebrand and pre-launch product positioning, brand guidance, content and social/community messaging. Community grew by 120%; engagement increased from 1% to 3.9%.
Sep 2017 – May 2021IGGalaxyCo-founder & CMOBuilt and marketed a gaming platform through its first beta.100,000+ beta registrants
Co-founded gaming platform reaching 100,000+ registered users during first beta year; contributed to multimillion-dollar fundraising. Led distributed teams across marketing, content, community and partnerships; owned budgets and tested paid social acquisition.
Explore the IGGalaxy exhibitDates and contributions from the portfolio-linked October 2026 CVs. Outcomes reflect wider team and campaign work.
Explore the collection
The work library.
91 pieces. Eight collections.
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Collections All work
BlockGames / Shatterpoint · The wider roleA world worth entering.Explore the cinematic exhibit
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A conversation starts here
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the challenge.
Product positioning, launches, content
and creative direction.
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