Naeem ShabirMarketing & content Let’s talk
Selected workIGGalaxy · Gaming & esports

Built around
the players.

IGGalaxy

A gaming platform.
A community to build.

Explore the work
Original IGGalaxy acquisition ad
The invitation
Saved IGGalaxy website hero
The platform · original website captureView saved website
My role
Co-founder & CMO
When
Sep 2017 – May 2021
Saved work
9 pieces

The founding chapter

From zero.
To a player base.

Co-founded the platform and led marketing, content, community and partnerships. Owned budgets, managed distributed teams and tested paid social acquisition.

Also contributed to multimillion-dollar fundraising.

The full career record

The work

A reason to join.
A reason to stay.

Explore three parts
of the platform story.

Original acquisition creative
Original acquisition creativeView saved piece

Acquisition & brand

Make joining feel worthwhile.

Lead with the player benefit: free entry and rewards for taking part. Carry that invitation from the ad into the platform.

This ad: concept, copy, creative brief, edit feedback and final approval.

2 companion pieces
Original tournament schedule, Week A
Original tournament schedule, Week B
Original weekly schedulesView saved piece

Tournaments & community

Give players a reason to return.

Daily tournaments, regional schedules and recurring formats made the platform tangible. A clear calendar turned a broad promise into something to play.

My wider remit: marketing, content and community leadership.

3 companion pieces
Original Celtic PES tournament creative
Original Celtic PES tournament creativeView saved piece

Partnership campaigns

Meet communities through their games.

Celtic’s PES tournament and Mixtape Madness’s Warzone campaign gave different audiences a familiar way into IGGalaxy.

My wider remit: partnerships, marketing and campaign delivery.

1 companion piece

Original artwork is preserved in full. The wider role comes from my career record; each saved piece retains its available contribution notes.

The full collection

More of the galaxy.

All 9 pieces. Ads, tournament programmes,
partner campaigns and the platform.

Explore all 9 pieces

Your next chapter

Building something
people can belong to?

Let’s talk about it
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