Product marketing & go-to-market
A clear story.
A launch to match.
I work with technology teams on positioning, product narratives and the campaigns that bring a product to market.
Discuss your launchWork out what matters
before making more content.
A launch needs a clear answer to a few questions. Who is this for? What problem does it solve? Why should someone choose it? What can we show to support the story?
I help founders and product teams turn those answers into positioning, messaging and a practical go-to-market plan. That can mean shaping the story for a new product, clarifying an existing offer, or connecting a technical capability to a reason to act.
My experience spans technology, gaming, Web3 and fintech, including products that need explanation before they can earn interest.
Connect the narrative
to the work people see.
I stay involved beyond the strategy document. I can turn the agreed direction into launch copy, landing-page messaging, FAQs, creative briefs, partner communications and content plans.
- Positioning: audience, value proposition, product narrative and message hierarchy.
- Launch planning: priorities, campaign phases, channels, owners and dependencies.
- Delivery: copy, briefs, scripts and reviews that keep the work consistent.
The scope depends on the brief and the team already in place. We agree the decisions, outputs and responsibilities at the start.
Selected work
Launches with something to show.
Product marketing · Hardware launchAethir EdgeContributed to a launch reporting $7m+ in gross sales and preorders across sold-out rounds. My work covered positioning, landing pages, FAQs and launch communications.
Product GTM · Technical narrativePartisia BlockchainProduct and ecosystem storytelling around MPC, privacy and interoperability.
Campaign direction · Launch communicationsGameOnConnecting the LALIGA Avatar collection story with content, community and the next step for fans.
Start with the decision
you need to make.
Share the product, the intended audience, where you are in the launch and what is getting stuck. Existing research, product demos and previous messaging are useful starting points.
From there, I can help define a focused project or work alongside your team through delivery. If the gap is ongoing direction across several campaigns, fractional marketing leadership may be the better fit.
Before we talk.
Can you help before the product launches?
Yes. Positioning, audience decisions and the launch narrative are useful to work through before production gathers pace. Tell me what is decided and what is still open.
Can you work with our existing team?
Yes. I can work with founders, product leads, designers, writers and community teams. We agree who owns each part of the work and where my involvement will help most.
Does this include building a website?
This personal practice focuses on marketing direction, messaging and delivery with your team. For an agency brief that includes a website build or broader production support, see Encanta Digital below.
Work directly with me
What are you bringing to market?
Share the product, audience and launch stage. I’ll take a look at where I can help.