World & gameplay
Start with a world worth entering.
Character lore created intrigue. Gameplay and hero stats gave that world something concrete to explore.
The portfolioBlockGames / Shatterpoint
A game. A launch. A community.
Make the world
worth entering.
Storytelling, partnerships and community
for BlockGames’ first game.
- My role
- Marketing Manager
- When
- Oct 2022 – Jun 2023
- The archive
- 15 saved pieces
The wider role
From first intrigue
to a growing community.
Built the reveal-to-mint narrative across X, Discord and Telegram. Coordinated creators, allowlists and product releases, connecting the game’s world to its growing community.
The full career recordInside the campaign
Build the world.
Bring people into it.
Four connected beats.
Explore each one.
Partners & access
Give new audiences a way in.
Polygon, Magic Eden and RPM connected the game to its ecosystem. Allowlists and giveaways turned attention into a clear invitation.
3 companion pieces
Founder Hero drop
Make the next step unmistakable.
Bring the Founder Hero story into focus: benefits, mint details and a countdown. A shared narrative, with practical launch information.
Culture & community
Keep the world in the conversation.
Football, memes and familiar cultural moments gave the community more to respond to than another product announcement.
2 companion pieces
The saved collection contains post captures, including stills from videos. Complete originals are preserved; artwork details are presentation crops. The wider remit comes from my career record.
The full collection
The world,
piece by piece.
Lore, gameplay, partners, launch posts and culture.
the players.Enter the exhibit